Fayrouz Malt Beverage with Apple Flavour - فيروز شراب شعير بنكهة التفاح
330 mL can
Al Ahram Beverages has a complex history that traces its origins to the Belgian-owned Crown Brewery which opened in Alexandria in 1897. A decade later it merged with the Pyramids Brewery in Cairo. After merging with several smaller breweries, the company was renamed as Al Ahram Beer Company in 1953. It was forcibly nationalized by the Egyptian government in 1963 and eventually privatized in 1997. In 2002 the brewery was acquired by Dutch multi-national Heineken.
Fayrouz launched a line of lemon and apple-flavored non-alcoholic malt beverages in 1988. The drinks use malt as a flavoring and sweetener, which gives it a beer-like flavor, but they are unfermented, unlike other malt beverages that are brewed and later have their alcohol removed. Other Fayrouz flavors have been added in recent years, including raspberry, mango, peach, pear and pineapple.
Wow, the can exploded with a bang when I popped the top. Its got one of those old fashioned pulltab type tops we haven't had in the US in 20-some years.
This really is a malt beverage and tastes like one. Why couldn't they just have made a carbonated apple soda? This tastes like weak beer with apples in it. Why subject those who do not drink alcohol to a crummy beer flavor?
Maybe this sour malt and hops flavor would go better with pear or a more fragrant fruit. All it does with apples is add a suggestion that perhaps the apples are spoiled.
The only saving grace for this drink is that the apples inside do have a punchy sweet flavor, crisp with just a bit of tartness. If only they had left the weak beer malt flavors out this would be great stuff.
Malt, carbonated water, sugar, citric acid, apple flavour.
Al Ahram For Manufacturing and Filling Co.
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